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Work:
This brand needed a fresh start to stand out from their chunky, old and gray predecessors and possible challengers on the market. I provided them with a bright and bold identity fit for their digital presence, along with a vibrant color palette, modern typeface, contemporary logo design, and name. The iconography and brand image library is based on the global logistic trails managed through their software.
Client:
Trailo is a Swedish IT-startup delivering a service and logistics tool for fuel procurement for companies in both the public and private sector. Their product offer a better transparency and redundancy to the business, and gives the user a better way of planning, sourcing, and following up on contracts. While also providing key conclusions and data points presented in a comprehensible and transparent way.
